Heineken Stardium Opening 2014- LED bracelets and Balls- PixMob
10,000 wristbands + 300 balls
PixMob, part of the Multi-experience
As its hyper-portmanteau name suggests, 5tardium is an event organized by Heineken Korea in a star-shaped stadium, with 5 different stages offering 5 different experiences.
The concept was created by VU Entertainment, and is designed so that the music from one stage does not interfere with any of the others.
Each stage featured a different subgenre of electronic music, while around the stadium attendees could watch an aerial dance show, dance with a giant LED robot named DUNDU, and rock out with PixMob LED wristbands and balls.
10,000 wristbands were lit up throughout the stadium, connecting the crowds from all 5 stages. 300 glowing LED balls bounced throughout the crowd, creating a mesmerizing atmosphere and an unforgettable experience.
“We wanted to offer people a chance to experience something that they had not yet ever been given a chance to experience before.”