Lollapalooza Brazil

Heineken Paints it Green

In a groundbreaking collaboration, Heineken Brazil and PixMob redefined brand experiences with the creation of the "Heineken Moment". Every single LED wristband worn by the participants burst into radiant life simultaneously, transforming the entire venue into a mesmerizing sea of Heineken green. With PixMob's interactive LED Technology at play, the entire crowd glowed in perfect synchronization with an awe-inspiring installation by the renowned visual artist Muti Randolph.


Sao Paulo, Brasil


LED wristbands

“Lollapalooza’s Heineken Moment was shortlisted for The Brand Building Award. PixMob’s team was a big part of it, couldn’t have done it without you guys! Thank you!’’

Renata Da Silva

Project Manager