NEOM is a futuristic smart city development in the Tabuk province that combines innovative architecture and urban design with new models of sustainability. The soft-opening of the NEOM garden took place on March 16th 2023 and unfolded over a period of 3 days, an event organized by legendary event managers HQWS. A week prior to the opening, our team arrived on site and sand to install 7000 of our ultra-bright NOVA pixels along NEOM’s red carpet, creating a stunning luminous floor effect for the arriving guests.