PWHL x PixMob

We sponsored the historic inauguration of the Professional Women’s Hockey League in 2024, activating our pro-sports fan experience throughout. In Season 2, we brought heat to their home openers - immersing the crowd in the color and identity of their team as the official names and logos were revealed to fans for the first time! 👀

We wanted these athletes and their loyal fans to have the same game-day experience that we deploy for other major leagues, to give the PWHL the fan engagement, social media reach, and sponsorship value they thoroughly deserve.

Sponsorship Details

45,600k Wavebands

Location(s)

Montreal
Toronto
Ottawa
Boston
Minneapolis
New York
Shocking
1% That’s the percentage of sponsorship dollars given to women’s sports teams…
That's actually crazy.

While the past couple of years has seen women's sports experience a surge in support and exposure, there is still a verrrry long way to go in levelling the playing field.

Compared to their male counterpart, women's teams and games receive farrr less funding, media coverage, and in turn fewer sponsorships and fan engagement opportunities. Where does this lead? To reduced ticket sales and ultimately, lower compensation for the athletes.

We wanted to give the PWHL the same “big league” fan effect experience we’ve created for other major sports leagues like the NHL, NBA, and NFL.

Our partnership with the PWHL is part of our Spotlight Series - a program we began to shine a light on the teams and athletes who deserve it most, by investing in their fan experience. This ongoing sponsorship series is dedicated to illuminating the contributions of women in sports and entertainment, by providing in-kind activations of our crowd-immersive LED experiences.

We’ve worked with 30+ major league teams & seen firsthand the gaps in opportunity for women. We approached the PWHL to see how we could contribute to an even stronger game day experience. We're thrilled our partnership helped the league gain momentum & further engage its fans. It’s an honour to support the PWHL and see it get the attention it deserves.

Pauline Rosen

VP Brand & Marketing - PixMob

AND WE MEAN IT

When we were told that we would be sponsoring the PWHL, you could hear the cries of joy from the back of the office. (and the clack of the keyboards as we all went online to buy our Montreal jerseys).

What made our partnership even more exceptional was the PWHL’s enormous devotion to their loyal, die-hard fandom, and their commitment to creating impactful fan experiences. By integrating our crowd-immersive LED wristband technology into their live experience, we helped create the continuous fan engagement and enthusiasm that the PWHL strives for in every game.

And they certainly achieve it, as can be seen in the continuous shattering of world attendance records that have come to define the league’s games.

PixMob’s crowd lighting technology and innovative approach to enhancing live event experiences has elevated some of the biggest games of our inaugural season, and created lasting memories for everyone in attendance. Our partnership with PixMob has been fantastic, and we can’t wait to illuminate the Bell Centre together as we make history on April 20.

Chelsea Purcell

Sr Director, Corporate Partnerships - PWHL
The Partnership

PWHL x PixMob

We were indescribably thrilled to ignite the league’s world-record-breaking game in our hometown at the Montreal Bell Centre, where 21,105 fans flooded the arena with color, light, and palpable team spirit. (You should have seen the lines to the ladies room). 

We truly can’t thank the PWHL enough for making this collaboration such a meaningful experience for everyone. Thanks to everyone, from the league to the players and fans, for supercharging the first of many incredible seasons of Professional Women’s Hockey excellence.

Our initiative is just one step in our mission to “share the light” with women in sports and entertainment. We can’t wait to see other industry initiatives that invest in the incredible female talent in the world of entertainment.

We feel enormous gratitude to have been a part of this historical moment in women’s sports. From the mind-blowing game play to the unparalleled energy and devotion of PWHL’s fans and leadership, it was a truly unforgettable season.

We simply cannot wait to see what comes next for the league, and we will be cheering loudly from the bleachers for all the action to come (we’ll be the people in the PWHL jerseys).