The World’s Hottest Tour
Lighting up the World’s Hottest Tour is no small task
US, Canada, Latin America
If Bad Bunny wants to turn up the heat, then we'll help turn up the lights.
Our tireless R&D team quickly got to work designing the X4, one of our brightest and most sustainable bracelets yet. Not only is the X4 our most powerful wearable to date, showcasing 4 LEDs powered by 2x AAA alkaline batteries, it is also the largest with our recycled polypropylene casing registering dimensions of 60mm x 32mm x 20mm. Additionally, Bad Bunny fans were delighted to be sent home with a fully branded polyester wrist strap as a keepsake to the highest grossing tour by a Latin artist in history.
The creative journey with Bad Bunny was a true collaboration, involving his meticulous attention to detail. With a brief to expand the Bad Bunny universe, we implemented our best technology to compliment the design which incorporated elements of the album's beach aesthetic, featuring waterfalls, underwater scenes, and tropical sunsets.
Igniting the Vibes
The staging and lighting on the tour were orchestrated to perfection, enveloping the venue in a breathtaking tapestry of colours that transported the entire audience to a sun-soaked beach party. The immersive design captured the essence of the seaside, infusing the space with the same vibrant energy and carefree atmosphere that one would experience at an actual beach gathering.