Cleveland Cavaliers

Charging into the playoffs

The Cleveland Cavaliers brought a "Cavalanche" of athleticism and hype to it's playoff season. We ignited 5 of their action-packed games with 99k of our X4 LED wristbands, as well as our mega-bright NOVA Minis pixels, semi-permanently attached to every handrail in Rocket Arena 🚀

Location

North America

Product

X4 Wristbands
NOVA Mini

Venue

Arena
The Partnership

Cavaliers x PixMob

The Fan Experience

Our partnership with the Cavs was defined by a shared commitment to the fan experience. Both our teams believe in innovating and experimenting to endlessly deliver moments that their loyal fandom deserves. It's been a thrill to add even more 🔥 to their edge-of-your-seat games. Just check out this #1 fan.

Rocket Stadium - Ignited

Rocket Stadium lived up to its name, creating the perfect venue to electrify and captivate fans with a dynamic range of effects and activations; all elevated and synchronized with our immersive LED tech.

All of the Lights

Installed through the audience space, our NOVA Minis paired with the LED wristbands worn by each fan to connect fans to the space, game highlights, and players.

Seriously Sustainable

The Cavs and PixMob share another passion: creating fan experiences that make lasting impacts on people, not the planet. We implemented our Wristband Recycling Program to recoup as many LED wearables as possible after each game - to sustainably power the next.

55 Years of Fandom

We love a high-stakes game. Fans definitely didn't hide their excitement, suspense (and sometimes tangible anger), and it was great to see the real-time reactions of the LED wristbands help connect fans to the game moments and team spirit.

A big round of applause for an Epic Playoff Run

"It's a true partnership between Cavs and PixMob. We view them as almost a part of our team here."

Chris Kaiser

EVP Chief Marketing Officer - Cleveland Cavaliers

"PixMob really allows our fans to become part of the show. It doesn't matter if you're court-side or the last row, you're feeling the same impact as everyone else. You really feel like you're a part of the team and game that night."

Adam Hines

Dir. Entertainment & Events - Cleveland Cavaliers

"It literally amplifies everything we do in the bowl. We added a bunch of new elements, and all those things PixMob fits into...making bigger wow moments for our fans."

Chris Kaiser

EVP Chief Marketing Officer - Cleveland Cavaliers

"I see future game day presentation definitely becoming a very tech driven atmosphere. And PixMob is leading the way in that area."

Adam Hines

Dir. Entertainment & Events - Cleveland Cavaliers

We can do something different to keep the fans guessing what's next, and give them a different, fully immersive experience.

Adam Hines

Dir. Entertainment & Events - Cleveland Cavaliers

High Impact Fan Experiences , Low Impact Tech

Sustainability is always a win-win, and the Cavs we’re all in to make recycling efforts a priority. At these games, our teams worked together to ramp up the return rate of the LED wristbands; using recurring in-venue and on screen reminders and boots on the ground to implement our award winning LED recycling program. Together, we worked after each game to collect as many wristbands as possible, to help these fan activations make the right kind of impacts.

"PixMob's recycling program aligns with the Cavaliers sustainability goals, to help us reduce our waste, and more responsibly manage the materials coming into our arena."

Danielle Doza

VP Sustainability - Cleveland Cavaliers

"Sustainability is a huge part of our organizational strategy and roadmap, and just genuinely valuing and celebrating best practices in the industry."

Chris Kaiser

EVP Chief Marketing Officer - Cleveland Cavaliers

"PixMob really put the pieces in place for us to be able to achieve those goals."

Danielle Doza

VP Sustainability - Cleveland Cavaliers