Spotlight Series
Only 10% of all digital royalties go to female artists...
Despite women's sports surging in popularity, and female artists like Taylor Swift shattering music industry records, the statistics for women in entertainment are still just not adding up...
In comparison to their male peers, women's teams, games, and leagues face ENORMOUSLY disproportionate funding, media exposure, and monetization opportunities.
In the world of music, the share of royalties and profits, as well as representation in leadership and producer roles, continues to have an alarming (and honestly just infuriating) disparity.
Given that from the outside, female artists and athletes are dominating pop culture AND representing some its greatest modern success stories, it begs the question: what the %! is going on???
We don't want to make you mad, but here are some numbers:
94%
of music producers are male
15%
the amount of media coverage that goes to women's sports
~25%
of Grammy nominees in major categories are women
78%
of female athletes earned $50,000 or less from their sport annually
80%
of songs released have zero female producers
How can the entertainment industry combat this? With high-quality production experiences, paired with meaningful sponsorships and collaborations. All to elevate the visibility, resources, and cash dollars of female athletes and musicians.
spotlight sponsored teams
Get a closer look at our collaborations with the PWHL and the Indiana Fever.