Spotlight Series

PixMob’s Spotlight Series is a program dedicated to illuminating the contributions of women in sports and entertainment by investing in their fan experience. Through in-kind crowd-lighting activations, we aim to ensure women in entertainment, and their epic fandoms, enjoy the same electrifying moments as their male counterparts.
The Reality for Women's Teams + Musical Artists
Less than 10% of sponsorship dollars go to women’s sports teams…

Only 10% of all digital royalties go to female artists...
We were shocked too.

Despite women's sports surging in popularity, and female artists like Taylor Swift shattering music industry records, the statistics for women in entertainment are still just not adding up...

In comparison to their male peers, women's teams, games, and leagues face ENORMOUSLY disproportionate funding, media exposure, and monetization opportunities.

In the world of music, the share of royalties and profits, as well as representation in leadership and producer roles, continues to have an alarming (and honestly just infuriating) disparity.

Given that from the outside, female artists and athletes are dominating pop culture AND representing some its greatest modern success stories, it begs the question: what the &#%! is going on???

We don't want to make you mad, but here are some numbers:
These Stats Don't Lie
The Reality in Numbers

94%

of music producers are male

15%

the amount of media coverage that goes to women's sports

~25%

of Grammy nominees in major categories are women

78%

of female athletes earned $50,000 or less from their sport annually

80%

of songs released have zero female producers

What does this translate to? Smaller ticket sales and profits, lower player salaries, and fewer resources for fan engagement and experience. (BOOO!)

How can the entertainment industry combat this? With high-quality production experiences, paired with meaningful sponsorships and collaborations. All to elevate the visibility, resources, and cash dollars of female athletes and musicians.
We ignite fandom through immersive LED technology that connects crowds to the live experience. We use our Spotlight Series to bring female artists and women's sports teams the same fan engagement opportunities we've created for major musicians and leagues like the NHL, NBA, and more.