We turned up the heat for Fever Fandom by sponsoring an installation of our LED NOVA Pixels. We lit up each railing of the crowd space with effects synchronized with the on-court action to give WNBA fans a fired up experience.
Sponsorship Details
NOVA Mini Installation
Location(s)
Indianapolis, USA
Adding Heat to Women’s Sports
The Indiana Fever is a team that has come to define the modern era of women’s sports. After the WNBA’s legendary 2024 draft pick, they led the charge into what has become a renaissance of Pro-Women’s sports leagues across the country.
But, as much as women’s sports popularity has increased in the last few years, women’s teams and leagues continue to face challenges in visibility, support, and investment. Compared to men’s leagues, they receive fewer resources and in return fewer monetization opportunities.
Statistics show there's more to be done.
Women's sports teams get only %1 of all major league sponsorship dollars.
This makes it even more crucial to create high-impact experiences that drive fan engagement and amplify the game’s reach and broadcast.
We partnered with PixMob on the Pacers side and it was something we were interested in doing on the W side that we didn't really think would be an opportunity for us. But PixMob really wanted to be a part of the women's team and wanted to help provide entertainment and the same excitement on the W's side that we did on the NBAs side.
Dean Heaviland
VP Game Presentation
We sponsored our signature pro-sports fan experience throughout the team's season. Our goal was to deliver the same high-impact effects and fan-focused atmosphere we create for other pro-sporting events.
Our LED NOVA Pixels created synchronized effects that reacted in real-time to game play, during walk outs, ceremonies, and sponsor moments.
When the crowd's cheering and the lights are flashing after a big basket - it's just a huge pumped up energy.
Christopher Lintner
Lighting Programmer & Operator
The crowds keep getting bigger and bigger, and they expect to have a great experience. That's one thing that PixMob is able to do for us - add that energy and excitement with everything that happens during the game - it's been a great elevation for us."
Dean Heaviland
VP Game Operations - Fever
Our job is to create the best experience possible for the fans, and PixMob has definitely helped make us better in that spot!
Dean Heaviland
VP Game Operations - Fever
