Milan Games

In fair verona...

We returned to the world's biggest stage to bring the ambitious creative vision of the Milan Games to life. With our LED Wristbands and MVT "Human TV" tech, we created an immersive live experience that made fans participants in every legendary moment. #AllTheRingsSheSaid

Location

Milan, Italy

Venue

San Siro Stadium

Verona Arena

Devices

MVT

X6 LED Wristbands

GOLD MEDAL IMMERSION

Our technology connected every layer of the opening and closing ceremony experience.

From LED wristbands synchronizing fans and performers, to responsive LED tech embedded in the scenography itself.

Vibrant Storytelling

Powered by our MVT “Human Video Screen” technology, 65,000 attendees transformed into a collective canvas of immersive visual effects - weaving light into music and movement, and bringing the event's Italian cultural storytelling to life.

FROM THE STAGE TO THE STANDS

Beyond the audience, PixMob’s technology also powered 14 modular light boxes filled with performers.

Each structure activated LED effects in unison with the wristbands worn by fans, all in sync to the pace and energy of the epic performances (including cameos by Mariah Carey and Andrea Bocelli, among other international superstars.)

Connecting Fans to Players + Performance

Each athlete also wore an LED wristband, igniting in unison with fans in effects and their home-country colors as they made their entrances.

ONe last look

Choosing our favorite photos of this activation was nearly impossible for marketing. But we just couldn't leave this one out. Arrivederci!
HOW THE MAGIC WAS MADE

Championing Fan Experience

The Experience

From opening procession to final celebration, spectators became active participants in the ceremony through stadium-wide immersive moments. Every creative cue reached beyond the field of play, transforming the crowd into an integral part of the ceremony experience.

The Technology

By pairing our X6 LED wristbands with our MVT Crowd Video Effect technology, we created a vivid, wireless way to turn the fans and venue into a living canvas of creativity and engagement.

Creative Vision

The LED visuals were designed to seamlessly blend the ceremony’s theatrical sequences and cultural storytelling - from words written across the crowd, to swirling musical notes rippling across the venue during operatic performances.

The Team

Behind all the magic we make are a whole bunch of people working behind the scenes to bring it all together. Those are the faces of people who got to finally see the moments we challenged ourselves to create.

5 Rings to Rule Them All

Storytelling during the opening ceremonies of the Olympic games is a tradition as old as… well, the Olympics themselves. Using immersive LED fan-technology to bring these stories to life? That’s definitely new.

Just One More

Once again, marketing really wanted to include this photo. But after a certain point, we're just talking your ear off. Instead, enjoy this beautiful shot, which is worth at least 1000 words.

"We’re incredibly proud of how the team used the audience as a constant visual texture. It becomes more than an effect – it’s part of the storytelling.”

JO Dalphond

CCO | PixMob