NBA All-Stars

NBA All-Star Weekend

We were thrilled to be chosen to ignite two epic events during the NBA All Star weekend. We lit up the event's roaring fans with our ultrabright LED Pendants, adding a touch of magic to a weekend filled with unforgettable basketball moments.

Location

New York, Brooklyn, USA

Venue

Madison Square Garden

Device(s)

LED wristbands & LED pendants

A Human Video Screen

PixMob partnered with Moment Factory to improve the spectators’ and players’ experience during this vibrant moment. The video-mapping specialists projected live decor on the court while these multicolour effects extended on the bleachers through the spectators’ LED pendants with a series of light explosions, countdowns, equalizers, fireworks and radials.

Halftime show

During the pre-game introductions of the basketball players, and the halftime show featuring Ariana Grande & Nicki Minaj, the spectators’ LED wristbands lit up in sync with what was happening on court, making the audience actively participate with the artist’s performance on stage, creating an interactive experience for all.