New York Liberty

That's how you "light it up"

The New York Liberty took their motto "Light It Up" VERY literally at their home opener🗽. We were honored (like literally thrilled) to use our LED tech to bring that mission to life - igniting fans during their historic banner raising ceremony with our LED wristbands.

Location

North America

Product

Waveband

Venue

Arena

Fandom Has No Age

NY Liberty fandom is no joke. It spans generations of legendary basketball history, from those cheering since day one, to fans seeing their first game ever.

A First in Franchise History

This year's home opener featured an enormous milestone for the team. For the first time in franchise history, the Liberty raised their championship banner.

Celebrity Sighting 🐘

We're not saying we were mostly there for Ellie, but we're saying if there were a pie chart of why we were there, she'd have a big slice 🥧.

Ushering In the Fun

We gave every one of the 16 thousand fans one of our ultra-bright Waveband wristbands. Powered by a Radio Frequency node smaller than a brick, Barclays made a perfect location for smooth distribution, deployment, and return of the LED pucks.

Exiting fans were easily able to remove and pass off their pucks - while keeping the custom bands as a souvenir.

"PixMob is a really instrumental part of us being able to bring our game day to life. Our tagline is "Light It Up", and with their technology we can literally light up the arena... It's something our fans have come to expect."

Shana Stephenson

Chief Brand Officer - NY Liberty

"We associate PixMob and what they can provide us with elevated moments, premium experiences, and that's something we really take pride in being able to deliver to our fans."

Shana Stephenson

Chief Brand Officer - NY Liberty

"I love that it's a good fit for fans of all ages. We tried things in the past that require your phone but anybody can wear the bracelet & feel like they're engaged, involved & contributing to the excitement of the game."

Keia Cole

Chief Digital Officer - BSE Global
No Sleep Til Brooklyn

The Liberty Experience 🗽

Thanks to all the fans, players and game runners who brought that Brooklyn energy all game long 🏀

A First of Many

The action-packed banner raising ceremony gave the generations of fans present a moment they have long awaited, and deeply deserve. (No YOU'RE crying) 🥹

The suspense!

The Fans & Fun

That Liberty Pride sure shines bright. Even when the game wasn't going, the team kept fans on their feet (and dripping in that Liberty Green🗽).

Credit @ New York Liberty

Ellie Again

It was pure joy to watch Ellie break it down on court and throughout the crowd - with a full-time purse holder trailing behind her the entire time 👛

Credit @ New York Liberty