Super Bowl LIX

We touched down in New Orleans with our latest MVT activation at Super Bowl LIX. Our immersive technology took everyone by surprise – when all 75,000 fans unexpectedly ignited to spell out a show-stopping “secret” message at Kendrick Lamar’s now infamous halftime show.

Location

USA

Venue

Caesars Superdome

Device

MVT | X4 | NOVA Mini

It's Not Game Over for Fan Engagement

This was our 7th Super Bowl activation, and the North American debut of our MVT “Human TV Screen” technology.  

The MVT created custom effects that fused fans to the storytelling and action of America’s Most Watched event – and created a viral-worthy broadcast experience for viewers at home.

When Kendrick Lamar’s performance reached its show-stopping finale, the crowd became a critical piece of the show, igniting the words “GAME OVER” across the stadium.

The Superdome Effect

The enclosed Caesars Superdome made a perfect pitch-black canvas for our animated video effects to surprise fans and wow viewers.

Throughout the game, fans outfitted with our X4 wristbands lit up to reveal secret messages, animations, and real-time game reactions.

Full Game Immersion

We also ignited the pre-game Marching Band performance with our X4 wristbands and NOVA Minis.

This full-event integration tethered fans to the action and performances all game long, and brought the vivid world of New Orleans to life.

“It was a real “how did they do that” moment that people were still talking about walking out of the stadium."

Jérémy Carrier-Lévesque

Lead Operator | PixMob

MVT is transformative in that each show is entirely customized to the event or artist’s creative visions and designs.

Vincent Leclerc

Co-founder & Partner