Super Bowl LVI Halftime Show

Our brightest product yet

Our third consecutive Super Bowl LVI Halftime Show project came with unique challenges. Tasked with developing immersive illumination technology that would function and enthral in a daylight-filled stadium, allowed us to build a unique product that is our brightest to dateā€”The NOVA badge. We provided 70,000 custom branded, NOVA-powered LED badges to all live audience members and the halftime show field cast (dancers, extras, etc.).


Inglewood, California


SoFi Stadium


Custom LED Badge