Super Bowl LVI Halftime Show

Our brightest product yet

Our third consecutive Super Bowl LVI Halftime Show project came with unique challenges. Tasked with developing immersive illumination technology that would function and enthral in a daylight-filled stadium, allowed us to build a unique product that is our brightest to date—The NOVA badge. We provided 70,000 custom branded, NOVA-powered LED badges to all live audience members and the halftime show field cast (dancers, extras, etc.).

Location

Inglewood, California

Venue

SoFi Stadium

Device

Custom LED Badge