Super Bowl LVI Halftime Show

Our third consecutive Super Bowl LVI Halftime Show project came with unique challenges. Tasked with developing immersive illumination technology that would function and enthral in a daylight-filled stadium, allowed us to build a unique product that is our brightest to date—The NOVA badge. We provided 70,000 custom branded, NOVA-powered LED badges to all live audience members and the halftime show field cast (dancers, extras, etc.)