Super Bowl XLVIII Halftime Show

First Human Video Screen

PixMob unveiled the first ever human video canvas for the Pepsi Super Bowl XLVIII Halftime Show viewed by 111.5 million across the world. During the show, 500 field performers and 80,000 live spectators were incorporated into Bruno Mars’ performance through a debut presentation of PixMob VIDEO interactive LED technology.

Location

New Jersey, USA

Venue

Metlife Stadium

Device

Video ski hats

Video projection across the audience

In a stroke of brilliance, every spectator was welcomed into the stadium with a custom LED-lit hat, transforming the audience into a vibrant sea of glowing stars. Field performers wielded PixMob LED panels, adding a dynamic layer of visual marvel to the spectacle. The entire stadium came alive with a symphony of lights, uniting every individual under the spellbinding glow of technology and creativity.

Human Canvas

In a spellbinding twist, attendees transformed into an integral part of the spectacle as PixMob LED hats and panels turned them into living pixels. The fans morphed into a colossal, dynamic display screen, each person contributing to the breathtaking visual canvas. Across this human screen, images of the iconic Pepsi logo danced and shimmered, casting an enchanting glow over the audience.