TD Garden - Bruins & Celtics

Collaboration to Fire Up Sports Fandom

The Bruins and Celtics may not seem to have a lot in common, but beyond both teams calling TD Garden home, they also share a vision of amplifying the sports fan experience. In a joint effort to bring their loyal fans new avenues of in-game joy, both teams sat down with PixMob to create their first-ever collaborative, fan-focused lighting experience.

Location

Boston, Massachusetts

Venue

TD Garden

Device

NOVA 2

NOVA's in the game

To highlight the experience from the sidelines, PixMob was enlisted to create a fan-engaging light show that dazzled the audience throughout their playoffs. Using 2000 of our NOVA semi-permanent pixels, our team installed the ultra-bright LED devices on every handrail of the arena, leveraging dark, unused locations in the venue to bring new light to the game presentation.

Team colours

Using our wide range of visual effects, both teams were able to control the NOVAs during live games, flooding the arena with team colours and energizing fans during key moments. The Celtics could make the entire venue “bleed green”, while the Bruins could send white and yellow across the arena.

“It’s a really good option for teams who are considering what to do to make their shows different and to elevate their shows… and add some excitement”

Michael Bieke

Tech Director, TD Garden.