TD Garden - Bruins & Celtics
Collaboration to Fire Up Sports Fandom
NOVA's in the game
To highlight the experience from the sidelines, PixMob was enlisted to create a fan-engaging light show that dazzled the audience throughout their playoffs. Using 2000 of our NOVA semi-permanent pixels, our team installed the ultra-bright LED devices on every handrail of the arena, leveraging dark, unused locations in the venue to bring new light to the game presentation.
Using our wide range of visual effects, both teams were able to control the NOVAs during live games, flooding the arena with team colours and energizing fans during key moments. The Celtics could make the entire venue “bleed green”, while the Bruins could send white and yellow across the arena.
Tech Director, TD Garden.