The Arena of the Future is Lit
The LA Clippers have a bright and shiny new home, the state of the art Intuit Dome in Inglewood California. The newly built arena features groundbreaking architecture and technology designed for the next era of entertainment, where fans are immersed and engaged in the live experience in unprecedented ways.
Photo: Varon Panganiban/courtesy L.A. Clippers
To say the Intuit Dome maximizes fan engagement would be an understatement. The layout of the arena’s (5!) courts alone provides one of the best game views in the industry, and the Dome’s technology integrations have been strategically chosen to give the crowd the all-star experience it came for.
We’re talking arena seats with the most legroom in the NBA! More courts than any other arena! They’ve got an acre-sized Halo Score-Board! The biggest double sided scoreboard in any arena anywhere, to ensure that even the nosebleed section can see the action in HD. They’ve even got 1,160 toilets. Now that’s fan-focus.
But back to those seats. Designed by industry-favorite Dreamseat, legroom isn’t the only feature of the Clippers’ fan-friendly design. Each seat is also equipped with PixMob's most advanced permanent LED installation product to date: the NOVA Armrest.
The NOVA Armrest is a powerfully-bright LED installation technology that is integrated directly into each arena seat. This vibrant LED turns every seat in the house into an interactive pixel of light, turning the arena into one giant canvas of live effects that super charge every moment of the game or show.
What makes the Clippers seating technology so innovative is its ability to transform the typically dark space of the crowd into a vibrant “screen” of light. Collaborating with Dreamseat and PixMob to merge comfort and fan experience, the Intuit Dome leverages this new dimension of audience participation to create an atmosphere where fans feel intrinsically linked to the event.
The armrests include four-button game controllers and eye-safe LED laser pointers, to let fans engage in live Halo Board competitions like predictive guessing games, trivia, and other challenges. As fans get eliminated, their LED lights go dark, and the last fan with their light still shining wins, so the whole arena knows who they are.
The NOVA Armrest is designed to seamlessly integrate into every seat, featuring customizable lighting effects that can synchronize with music, game highlights, and on court action, as well as to the cheers and reactions of the crowd. Whether waves of team colors crash across the venue during player introductions, or numbers count down in real time across the crowd, the NOVA Armrest turns passive spectators into active participants. It deepens their emotional connection to the game (and gives them very instagrammable moments that their friends will be jealous of until they see it themselves).
"Seeing the stadium fully light up for the first time was nothing short of breathtaking. It was a proud moment to witness our vision come to life, showcasing the potential of immersive technology in sports entertainment.” - Annick Ferland - Project Manager, PixMob
Additionally, each seat includes USB charging ports for mobile devices, so no fan has to worry about missing those unforgettable moments. An NFC reader within each armrest connects fans to event, venue, and sponsor content, landing pages, and apps. The clippers also integrated a custom button feature, which allows fans to vote and interact with in-game entertainment, contests, and other fan-focused moments.
But let’s talk about the real MVPs behind creating this fan-favorite event space: The LA Clippers. Working with the Clippers team on this groundbreaking project was an incredible experience, and drove us to perfecting our most advanced immersion technology yet. Their commitment to delivering an unforgettable fan experience was evident in every decision, and collaborating with them to innovate the arena’s fan space was a truly fun and inspiring challenge. The Clippers share our vision of pushing the boundaries of live entertainment to give fans the moments they dream about, which made us feel like natural collaborators.
Custom NOVA Armrest for Intuit Dome
The Intuit Dome’s development involved a collaborative effort among key players in the industry, ensuring that every element worked in harmony. From advanced data systems to integrated technology, the arena has been strategically designed to maximize every element of the fan experience.
“We always want to make PixMob’s immersive activations feel like magic, you don’t know it’s right in front of you. When the venue lights up it makes the moment unexpected, that’s shared with others around you, a unique in-venue emotion we call ‘collective joy’" - J-O Dalphond, Partner and Chief Commercial Officer, PixMob
The NOVA Armrest is part of the future of live experiences that both the PixMob team, and other key players in entertainment, are striving towards. Live events continue to evolve toward immersive storytelling, as well as sustainable solutions, with venues aiming to reduce the resources required to power the fan experience. The NOVA Armrest was designed to achieve this, creating a permanent, forever-use LED installation that enables endless immersion, and experiences that last a lifetime without leaving an impact.
The future of live entertainment is here, and it shines brightly in Inglewood, California.
SCROLL ON FOR BEHIND-THE-SCENES VIEWS OF THE INTUIT DOME INSTALLATION
Talk about dazzling the fans...
Glow Up
We like looking at it too.
Fun fact: during the project we learned that everyone on our team looks amazing in safety yellow.
Footage of our very strict supervisor with very high standards.
Take us backkkk!
We cannot wait for the fans to see it all in action! Stay tuned for the first peeks into the fan experience of the future in the Intuit Dome's upcoming games and shows!