Rocket de Laval - Home Opener
Fan Frenzy in a Flash
Our collab went far beyond an immersive light show (although tbh the light show was really cool). The activation started with a sizzle, with wristbands igniting in pulsating effects at the start of the much-awaited hockey match, sending the crowd into frenzy as the game began. But that was just the beginning.
QR Codes for the Win
To deliver the full-game engagement the Rockets wanted for their fans, we integrated a dynamic QR code into their customized wristband strap. This created a seamless gateway to exclusive contests run throughout the game. In the first two quarters, fans scanned to win VIP tickets to an upcoming match. In the third, the code seamlessly directed fans to an exciting sponsorship unveiling with Bell.
A Fan-Fuelled Night
These immersive and interactive experiences added an entirely new dimension of engagement to the sporting event, driving crowd interaction and creating a truly fan-favorite atmosphere.