Sochi Winter Games
The Show in the Stands
Fisht Olympic Stadium
Custom LED Medallions
Video mapping on a crowd
PixMob VIDEO technology allows for real-time transmission of colour information onto any number of mobile pixels at hundreds of thousands of individual locations. A video server sends a video feed to transmitters, which then send instructions to pixels over wireless infrared in real time. The pixels can then change colour according to the information received, allowing the show controller to create a unique lighting experience.
A customized object to keep as a souvenir
Every atendee was able to keep their glowing medal as an exclusive souvenir of the Sochi Winter Games. PixMob also adapted the LED technology to prolong the user experience. Spectators’ LED medallions received a special infrared signal that activated the second life of each object: a motion-activated mode, emitting bursts of colourful light in response to movement, creating a lasting memory of the opening and closing ceremonies.