Super Bowl LVIII

We wanted to make this year’s half-time performance our brightest, most electrifying  Super Bowl activation yet. We outfitted every performer with our ultrabright X4 Wristbands, lighting up the on-field show with synchronized visual effects.

In the bleachers, all 60,000 Chiefs and 49ers fans wore our powerfully bright LED badges. The industry’s brightest LED wearable, our custom creation transformed the audience into a dazzling canvas of light and immersive effects, creating a mind-blowing visual experience for those live and watching at home. 

The energy at the Allegiant Stadium was unmatched. We wanted to take that fan-fury and amplify it to an epic proportion; to create ultimate fan engagement, bigger effects, and louder cheers for the players on the field. 

To achieve this, we integrated our fan-powered technology into the event’s live and broadcast experience; to seamlessly connect each fan and the entire stadium design with the event’s staging and production.