Super Bowl LVIII

Supercharging Super Bowl LVIII

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Talk about a super sunday. We ignited fan fury for the 5th year in a row at Super Bowl LVIII in Las Vegas. Using our ultrabright immersive LED wearables, we turned up the heat of Usher’s legendary Half-Time Show performance and electrified 60,000 fans with immersive crowd effects synchronized to the on-field action.

Location

Las Vegas, US

Venue

Allegiant Stadium

Device(s)

LED badge, X4 wristbands

We wanted to make this year’s half-time performance our brightest, most electrifying Super Bowl activation yet. We outfitted every performer with our ultrabright X4 Wristbands, lighting up the on-field show with synchronized visual effects.

In the bleachers, all 60,000 Chiefs and 49ers fans wore our powerfully bright LED badges. The industry’s brightest LED wearable, our custom creation transformed the audience into a dazzling canvas of light and immersive effects, creating a mind-blowing visual experience for those live and watching at home.

The energy at the Allegiant Stadium was unmatched. We wanted to take that fan-fury and amplify it to an epic proportion; to create ultimate fan engagement, bigger effects, and louder cheers for the players on the field.

To achieve this, we integrated our fan-powered technology into the event’s live and broadcast experience; to seamlessly connect each fan and the entire stadium design with the event’s staging and production.

"PixMob is honoured to mark our 5th consecutive year partnering with the Super Bowl, a testament to our commitment to pushing the boundaries of immersive lighting technology and continuously innovating the fan experience."

Jean Olivier Dalphond

CCO & Partner, PixMob

Super Bowl LVIII

Fire Up Your Fandom